Broadcasts run through the official WhatsApp Business Platform via an approved Business Solution Provider (BSP) connection, not a personal WhatsApp number or an unofficial automation tool, both of which risk getting banned the moment volume increases. WhatsApp classifies promotional sends as "Marketing" template messages, a distinct billing category from OTP/authentication and order-update (utility) messages, each priced and governed by its own rules under Meta's platform pricing.
How WhatsApp marketing campaigns work
You build (or we help you build) a segmented contact list of customers who've opted in to receive messages, we get your promotional templates approved through Meta, and campaigns go out as scheduled or triggered broadcasts, a new-arrival announcement, an abandoned-cart nudge, a flash-sale alert, with delivery, read, and reply tracking on every send so you can see what's actually working.
Opt-in requirements
WhatsApp requires documented customer consent before you can send marketing messages to a number, unlike SMS, where opt-in enforcement has historically been looser in practice. We help set up a compliant opt-in flow (checkout consent checkbox, keyword opt-in, or a QR-code entry point) so your marketing account stays in good standing with Meta rather than risking template rejections or a quality-rating drop.
Why WhatsApp is outperforming SMS for many Pakistani retailers
Rich media support (images, product catalogs, PDFs, and tappable buttons) lets a WhatsApp marketing message do more than a 160-character SMS ever could, a customer can see the product, tap "Order Now," and land straight in a chat, all inside one message. Combined with generally higher read rates than SMS in markets where WhatsApp is the default app, it's why many retailers have shifted marketing budget away from bulk SMS toward WhatsApp broadcasts over the past few years, without abandoning SMS entirely for OTP and transactional use.
Segmenting your audience
A broadcast sent to your entire list rarely performs as well as one sent to a relevant segment, past purchasers of a specific category, customers in a specific city, or people who abandoned a cart in the last 48 hours. We can help set up list segmentation so campaigns target the customers most likely to act, rather than treating every contact the same way.
Frequently asked questions
Do I need customer opt-in before sending marketing messages?
Yes, WhatsApp requires opt-in consent for marketing messages, and we can help you set up a compliant opt-in flow.
Can I send images or PDFs, not just text?
Yes, WhatsApp marketing messages support images, documents, and interactive buttons.
How is this different from a regular WhatsApp broadcast list?
This runs through the official WhatsApp Business API, so it scales beyond the 256-contact limit of a personal broadcast list and includes delivery tracking.
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